Chelsea Market

Preserving the Market's History
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Problem

Because of the rise of popularity with tourist visitors, the market gets crowded, and many overlook its unique historical details and store offerings due to lack of signage.

Insight

Due to saturation of trends, people have a deeper appreciation for historical brands.

Solution

Create an interactive digital product utilizing Chelsea Market's historical context. We'll transform the decorations of the market into a functional museum piece by implementing Augmented Reality to create an exciting historical experience.

Promotional materials posted on current digital kiosks are often overlooked. The app also sorts where to eat without the need of using external resources like an on-site map, Yelp reviews, or security guards.

Awards

ADAA Semifinalist badge
Semifinalist – Adobe Design Achievement Awards, 2018

Initial Process

Research

Many of the decorations were related to the history of the factory, but they stayed as decorations when we visited. There were no  information about the artwork or why there were Oreo paintings on the wall.
Full Research report

Goals

• Who is the target audience?
• Do people really want to learn about Chelsea Market's history?
• How can we make it fun, and seamlessly include in the market's shopping experience?

Competitors

• Historical sights in Chelsea (Highline, Galleries, etc)
• DeKalb Market Hall and Navy Yard in Brooklyn
• World Trade Center

Interviews

The main takeaways we learned from the interviews were:
• There's a lack of signage for maps and it's crowded
• Appreciation for the transformation of the market
• Interest in learning about the market if it's easily integrated into the experience.

Full Interview Report

Integrate the fun history of Chelsea Market into the user's visit.

Through the Years: Chelsea Market


Mobile interactive map view with icons to differentiate categories of shops and locations of a checkpoint.

List view of all stores or filter by promotions.

Promotions can be easily used within the app with a coupon code.

AR capabilities when there's a historical checkpoint.

Learn a fact about the market , take trivia quizzes, and win a gift card.

List View


Easily switch from map to list view.

Includes type of services they offer, and filter to stores that offer promotional materials.

Red circle indicates which stores are in promotion.

Stores in promotion offers a code that can be used at the register.

AR Art Installations

Current art installations are used as an AR checkpoint.
Every checkpoint comes with easy bite-sized trivia about the Nabisco factory.
Completing all checkpoints will allow the user to be rewarded with a $5 Chelsea Market gift card.

Wireframes

User Flow

Roles

Research • Concept Ideation • UX/UI/IXD • Prototyping

Tools Used

Paper, Invision Studio, Adobe Photoshop, Adobe After Effects

Team

Loisse Ledres – AD
Mandy Zou – AD
Kelly Wang – XD