Ferrari

Celebrating 70th anniversary of Ferrari

In honor of Ferrari's 70th anniversary, we took over NYC with 70 of their classic cars along with a digital treasure hunt to find the cars. The event generated +1.5m impressions for the brand.

AGENCY

REFLEXGROUP

TEAM

grant pilon - cd, gini lavore - gd, kelly wang - CREATIVE intern

ROLE

visual design, ux/ui, prototyping

TOOLS USED

Paper+pen, balsamiq, adobe photoshop, invision

70 Ferraris were located throughout manhattan, exciting people to discover the car models and the rich history.

With the mobile-based microsite, users were able to check-in at the locations where Ferraris were placed in the city to redeem prizes.

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