In honor of Ferrari's 70th anniversary, we took over NYC with 70 of their classic cars along with a digital treasure hunt to find the cars. The event generated +1.5m impressions for the brand.
grant pilon - cd, gini lavore - gd, kelly wang - CREATIVE intern
visual design, ux/ui, prototyping
Paper+pen, balsamiq, adobe photoshop, invision
70 Ferraris were located throughout manhattan, exciting people to discover the car models and the rich history.
With the mobile-based microsite, users were able to check-in at the locations where Ferraris were placed in the city to redeem prizes.