Grow

Plant app for Millennials

The Sill, a modern plant shop, has helped many millennials grow their indoor jungle. Grow is a mobile app by The Sill that'll continue to allow millennials to take care of their plants they've purchased.

TEAM

kelly wang – xd

ROLE

Research, Strategy, Concept Ideation, UX/UI/IXD

TOOLS USED

Paper+pen, Sketch, Principle, Adobe CC

RECOGNITION

merit – the one club Young Ones ADC: UX/UI

PROBLEM

More and more millennials find solace and a sense of nurturing in houseplants as big milestones are happening much later in life, but many don't know proper care practices.

OPPORTUNITY

Currently there isn't a tool that caters to a millennial's needs when it comes to plant care, when they were accountable for 31% of houseplant sales last year.

solution
A plant care app that is designed specifically for what a millennial would want when it comes to taking care of the plants they love.
CASE STUDY VIDEO
key features

The main feature of Grow is to keep track and maintain each plant's health. My plants page allows a user to easily access all their plants while keeping individual plant page in one gesture by swiping up.

SIMPLE UI AND GESTURES

Grow has organic shapes to bring life to the plant by default. The UI is also kept simple to highlight the plants and not bring too much attention to the design.

REMIND FRIEND

If a user is having a friend looking after a plant, user can send the proper plant care and notifications via SMS or Facebook Messenger.

PLANT DATABASE

Discover section includes information on variety of house plants for users to explore, along with any plant guide articles to read.

DETAILED GUIDES & EASY BUY

Each page is organized by categories, and plant articles includes species history, suitable locations, and extensive information on how to care for them.

If the user likes a plant they're seeing, buy plant button is easily accessible at the end of the page that can redirect them to The Sill to purchase.

extra feature – scan to add plant

Grow will have a scan technology by using The Sill's API for users to easily add a plant. Users also have the option to search by typing the plant name or manually add a plant.

REsearch & design PROCESS
MAIN INTERVIEW TAKEAWAYS
KATHLEEN, 21

While Kathleen has a huge desire for owning plants, the lack of knowledge she has and the fear of killing them kept her away from having one at her dorm. She'd like to get reminders and a way to keep track of her plant's growth if she were to take the leap.

DENISSE, 21

Denisse's love for plants were natural as her mom owns a huge garden. However, she's hesitant to own plants herself as she doesn't know proper plant practices. She recently bought a plant, but gave it to her mother instead because she was afraid.

LAWRENCE, 26

Lawrence owned a lot of succulents that he tried to propagate, but ended up killing most of them in the process. His pain point was that he couldn't find a good database that was catered to his needs even if Google offered many articles, and wished that there was one hub that he could look for tips that weren't for older people.

COMPETITOR ANALsis
PLANT PAL

Starts by asking what users want from a plant, and the user's knowledge in plantcare to suggests a perfect plant. Each plant has a thorough plant care information. Colors indicate health status of a plant, and once you “activate” a plant the app can teach you how to water the plant properly. As a con, users couldn't take pictures of plants they owned, and determining plant’s health seemed arbitrary.

HAPPY PLANT

Water reminder app that has different reminding days for each plant. User can name your plants and has a water streak function that gamifies watering plants. Has plant selfies and time-lapse options. However, users wanted to know how much longer each plants needs watering instead of how many days it needs in between watering. There were no sorting options.

WATER BUG

Teaches users how to prune, fertilize, and pest by a game. There's notifications when a plant needs watering, and users can also name your plants. Unfortunately there's not enough plants and there were image distorting and animation errors that made users uncomfortable.

SKETCHES & SITEMAP (CLICK TO ENLARGE)
WIREFRAMES TO SCREEN
design assets